As mass media reach has been approached in the past, the additional elements , titles or programs you add to your plan the bigger the chance to expand your reach and minimize frequency effect. The approach in holostic media is to add more screens and engage with the consumer in a deeper and more intimate way. That is the goal, of course you still need reach, but thats a result not an objective. How can you really surround your consumer, create an extraordinary brand experience (specially if you market a low interest category such as a shampoo or cat food?) Use the screen experience and capabilieties to elevate your communication to yoir next level. innovate, create games, applications, communication programs that generate a conversation with your core consumers. people want to interact with brands, they want to learn and advocate using new generation tools. Create a conversation and be prepared for the ride. theater screen + tv screen + pc screen + mobile screen . How cool is that?
Remember that all Analog media is becoming digital, all things digital are becoming mobile and all mobile is becoming Analog
